Home Technology Web Analytics Market Size, Top Share, Trends to 2031

Web Analytics Market Size, Share & Trends Analysis Report By Deployment (On-Premises, Cloud), By Applications (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, Others), By End-User (Banking, Financial Services, and Insurance (BFSI), Retail, Healthcare, Government, Travel and Hospitality, IT and Telecommunications, Media and Entertainment, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Report Code: SRTE55180DR
Last Updated : Nov 14, 2023
Author : Straits Research
Starting From
USD 1850
Buy Now

Market Segmentation

  1. Web Analytics Market, By Deployment (2021-2031)
    1. On-Premises
    2. Cloud
  2. Web Analytics Market, By Applications (2021-2031)
    1. Social Media Management
    2. Targeting and Behavioral Analysis
    3. Display Advertising Optimization
    4. Multichannel Campaign Analysis
    5. Online Marketing
    6. Others
  3. Web Analytics Market, By End-User (2021-2031)
    1. Banking, Financial Services, and Insurance (BFSI)
    2. Retail
    3. Healthcare
    4. Government
    5. Travel and Hospitality
    6. IT and Telecommunications
    7. Media and Entertainment
    8. Others
    1. North America
      1. North America Web Analytics Market, By Deployment
        1. On-Premises
          1. Cloud
          2. North America Web Analytics Market, By Applications
            1. Social Media Management
              1. Targeting and Behavioral Analysis
                1. Display Advertising Optimization
                  1. Multichannel Campaign Analysis
                    1. Online Marketing
                      1. Others
                      2. North America Web Analytics Market, By End-User
                        1. Banking, Financial Services, and Insurance (BFSI)
                          1. Retail
                            1. Healthcare
                              1. Government
                                1. Travel and Hospitality
                                  1. IT and Telecommunications
                                    1. Media and Entertainment
                                      1. Others
                                      2. U.S.
                                        1. U.S. Web Analytics Market, By Deployment
                                          1. On-Premises
                                            1. Cloud
                                            2. U.S. Web Analytics Market, By Applications
                                              1. Social Media Management
                                                1. Targeting and Behavioral Analysis
                                                  1. Display Advertising Optimization
                                                    1. Multichannel Campaign Analysis
                                                      1. Online Marketing
                                                        1. Others
                                                        2. U.S. Web Analytics Market, By End-User
                                                          1. Banking, Financial Services, and Insurance (BFSI)
                                                            1. Retail
                                                              1. Healthcare
                                                                1. Government
                                                                  1. Travel and Hospitality
                                                                    1. IT and Telecommunications
                                                                      1. Media and Entertainment
                                                                        1. Others
                                                                      2. Canada
                                                                    2. Europe
                                                                      1. Europe Web Analytics Market, By Deployment
                                                                        1. On-Premises
                                                                          1. Cloud
                                                                          2. Europe Web Analytics Market, By Applications
                                                                            1. Social Media Management
                                                                              1. Targeting and Behavioral Analysis
                                                                                1. Display Advertising Optimization
                                                                                  1. Multichannel Campaign Analysis
                                                                                    1. Online Marketing
                                                                                      1. Others
                                                                                      2. Europe Web Analytics Market, By End-User
                                                                                        1. Banking, Financial Services, and Insurance (BFSI)
                                                                                          1. Retail
                                                                                            1. Healthcare
                                                                                              1. Government
                                                                                                1. Travel and Hospitality
                                                                                                  1. IT and Telecommunications
                                                                                                    1. Media and Entertainment
                                                                                                      1. Others
                                                                                                      2. U.K.
                                                                                                        1. U.K. Web Analytics Market, By Deployment
                                                                                                          1. On-Premises
                                                                                                            1. Cloud
                                                                                                            2. U.K. Web Analytics Market, By Applications
                                                                                                              1. Social Media Management
                                                                                                                1. Targeting and Behavioral Analysis
                                                                                                                  1. Display Advertising Optimization
                                                                                                                    1. Multichannel Campaign Analysis
                                                                                                                      1. Online Marketing
                                                                                                                        1. Others
                                                                                                                        2. U.K. Web Analytics Market, By End-User
                                                                                                                          1. Banking, Financial Services, and Insurance (BFSI)
                                                                                                                            1. Retail
                                                                                                                              1. Healthcare
                                                                                                                                1. Government
                                                                                                                                  1. Travel and Hospitality
                                                                                                                                    1. IT and Telecommunications
                                                                                                                                      1. Media and Entertainment
                                                                                                                                        1. Others
                                                                                                                                      2. Germany
                                                                                                                                      3. France
                                                                                                                                      4. Spain
                                                                                                                                      5. Italy
                                                                                                                                      6. Russia
                                                                                                                                      7. Nordic
                                                                                                                                      8. Benelux
                                                                                                                                      9. Rest of Europe
                                                                                                                                    2. APAC
                                                                                                                                      1. APAC Web Analytics Market, By Deployment
                                                                                                                                        1. On-Premises
                                                                                                                                          1. Cloud
                                                                                                                                          2. APAC Web Analytics Market, By Applications
                                                                                                                                            1. Social Media Management
                                                                                                                                              1. Targeting and Behavioral Analysis
                                                                                                                                                1. Display Advertising Optimization
                                                                                                                                                  1. Multichannel Campaign Analysis
                                                                                                                                                    1. Online Marketing
                                                                                                                                                      1. Others
                                                                                                                                                      2. APAC Web Analytics Market, By End-User
                                                                                                                                                        1. Banking, Financial Services, and Insurance (BFSI)
                                                                                                                                                          1. Retail
                                                                                                                                                            1. Healthcare
                                                                                                                                                              1. Government
                                                                                                                                                                1. Travel and Hospitality
                                                                                                                                                                  1. IT and Telecommunications
                                                                                                                                                                    1. Media and Entertainment
                                                                                                                                                                      1. Others
                                                                                                                                                                      2. China
                                                                                                                                                                        1. China Web Analytics Market, By Deployment
                                                                                                                                                                          1. On-Premises
                                                                                                                                                                            1. Cloud
                                                                                                                                                                            2. China Web Analytics Market, By Applications
                                                                                                                                                                              1. Social Media Management
                                                                                                                                                                                1. Targeting and Behavioral Analysis
                                                                                                                                                                                  1. Display Advertising Optimization
                                                                                                                                                                                    1. Multichannel Campaign Analysis
                                                                                                                                                                                      1. Online Marketing
                                                                                                                                                                                        1. Others
                                                                                                                                                                                        2. China Web Analytics Market, By End-User
                                                                                                                                                                                          1. Banking, Financial Services, and Insurance (BFSI)
                                                                                                                                                                                            1. Retail
                                                                                                                                                                                              1. Healthcare
                                                                                                                                                                                                1. Government
                                                                                                                                                                                                  1. Travel and Hospitality
                                                                                                                                                                                                    1. IT and Telecommunications
                                                                                                                                                                                                      1. Media and Entertainment
                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                      4. India
                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                      1. Middle East and Africa Web Analytics Market, By Deployment
                                                                                                                                                                                                        1. On-Premises
                                                                                                                                                                                                          1. Cloud
                                                                                                                                                                                                          2. Middle East and Africa Web Analytics Market, By Applications
                                                                                                                                                                                                            1. Social Media Management
                                                                                                                                                                                                              1. Targeting and Behavioral Analysis
                                                                                                                                                                                                                1. Display Advertising Optimization
                                                                                                                                                                                                                  1. Multichannel Campaign Analysis
                                                                                                                                                                                                                    1. Online Marketing
                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                      2. Middle East and Africa Web Analytics Market, By End-User
                                                                                                                                                                                                                        1. Banking, Financial Services, and Insurance (BFSI)
                                                                                                                                                                                                                          1. Retail
                                                                                                                                                                                                                            1. Healthcare
                                                                                                                                                                                                                              1. Government
                                                                                                                                                                                                                                1. Travel and Hospitality
                                                                                                                                                                                                                                  1. IT and Telecommunications
                                                                                                                                                                                                                                    1. Media and Entertainment
                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                      2. UAE
                                                                                                                                                                                                                                        1. UAE Web Analytics Market, By Deployment
                                                                                                                                                                                                                                          1. On-Premises
                                                                                                                                                                                                                                            1. Cloud
                                                                                                                                                                                                                                            2. UAE Web Analytics Market, By Applications
                                                                                                                                                                                                                                              1. Social Media Management
                                                                                                                                                                                                                                                1. Targeting and Behavioral Analysis
                                                                                                                                                                                                                                                  1. Display Advertising Optimization
                                                                                                                                                                                                                                                    1. Multichannel Campaign Analysis
                                                                                                                                                                                                                                                      1. Online Marketing
                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                        2. UAE Web Analytics Market, By End-User
                                                                                                                                                                                                                                                          1. Banking, Financial Services, and Insurance (BFSI)
                                                                                                                                                                                                                                                            1. Retail
                                                                                                                                                                                                                                                              1. Healthcare
                                                                                                                                                                                                                                                                1. Government
                                                                                                                                                                                                                                                                  1. Travel and Hospitality
                                                                                                                                                                                                                                                                    1. IT and Telecommunications
                                                                                                                                                                                                                                                                      1. Media and Entertainment
                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                      2. Turkey
                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                      1. LATAM Web Analytics Market, By Deployment
                                                                                                                                                                                                                                                                        1. On-Premises
                                                                                                                                                                                                                                                                          1. Cloud
                                                                                                                                                                                                                                                                          2. LATAM Web Analytics Market, By Applications
                                                                                                                                                                                                                                                                            1. Social Media Management
                                                                                                                                                                                                                                                                              1. Targeting and Behavioral Analysis
                                                                                                                                                                                                                                                                                1. Display Advertising Optimization
                                                                                                                                                                                                                                                                                  1. Multichannel Campaign Analysis
                                                                                                                                                                                                                                                                                    1. Online Marketing
                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                      2. LATAM Web Analytics Market, By End-User
                                                                                                                                                                                                                                                                                        1. Banking, Financial Services, and Insurance (BFSI)
                                                                                                                                                                                                                                                                                          1. Retail
                                                                                                                                                                                                                                                                                            1. Healthcare
                                                                                                                                                                                                                                                                                              1. Government
                                                                                                                                                                                                                                                                                                1. Travel and Hospitality
                                                                                                                                                                                                                                                                                                  1. IT and Telecommunications
                                                                                                                                                                                                                                                                                                    1. Media and Entertainment
                                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                                      2. Brazil
                                                                                                                                                                                                                                                                                                        1. Brazil Web Analytics Market, By Deployment
                                                                                                                                                                                                                                                                                                          1. On-Premises
                                                                                                                                                                                                                                                                                                            1. Cloud
                                                                                                                                                                                                                                                                                                            2. Brazil Web Analytics Market, By Applications
                                                                                                                                                                                                                                                                                                              1. Social Media Management
                                                                                                                                                                                                                                                                                                                1. Targeting and Behavioral Analysis
                                                                                                                                                                                                                                                                                                                  1. Display Advertising Optimization
                                                                                                                                                                                                                                                                                                                    1. Multichannel Campaign Analysis
                                                                                                                                                                                                                                                                                                                      1. Online Marketing
                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                        2. Brazil Web Analytics Market, By End-User
                                                                                                                                                                                                                                                                                                                          1. Banking, Financial Services, and Insurance (BFSI)
                                                                                                                                                                                                                                                                                                                            1. Retail
                                                                                                                                                                                                                                                                                                                              1. Healthcare
                                                                                                                                                                                                                                                                                                                                1. Government
                                                                                                                                                                                                                                                                                                                                  1. Travel and Hospitality
                                                                                                                                                                                                                                                                                                                                    1. IT and Telecommunications
                                                                                                                                                                                                                                                                                                                                      1. Media and Entertainment
                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM

                                                                                                                                                                                                                                                                                                                                  Related Reports

                                                                                                                                                                                                                                                                                                                                  Global Report
                                                                                                                                                                                                                                                                                                                                  The global audience analytics market size was valued at USD 4.62 billion in 2023. It is estimated to reach USD 11.90 billion by 2032, growing at a CAGR of 11.09% during the forecast period (2024–2032). The world has transitioned towards digitiz
                                                                                                                                                                                                                                                                                                                                  Buy Now
                                                                                                                                                                                                                                                                                                                                  Global Report
                                                                                                                                                                                                                                                                                                                                  Market Overview The global big data analytics market size was valued at USD 289.48 billion in 2023 and USD 329.14 billion in 2024. It is projected to reach USD 919.31 billion by 2032, growing at a CAGR of 13.7% during the forecast period (2022&ndash
                                                                                                                                                                                                                                                                                                                                  Buy Now
                                                                                                                                                                                                                                                                                                                                  Global Report
                                                                                                                                                                                                                                                                                                                                  The global In-store analytics market size was valued at USD 3.8 billion in 2022. It is projected to reach USD 25.4 billion by 2031, growing at a CAGR of 23.5% during the forecast period (2023–2031). The evaluation and extraction of practical i
                                                                                                                                                                                                                                                                                                                                  Buy Now
                                                                                                                                                                                                                                                                                                                                  Global Report
                                                                                                                                                                                                                                                                                                                                  The global telecom analytics market size was valued at USD 4.17 billion in 2022. It is projected to reach USD 13.76 billion by 2031, growing at a CAGR of 14.2% during the forecast period (2023–2031). One of the primary factors that is driv
                                                                                                                                                                                                                                                                                                                                  Buy Now
                                                                                                                                                                                                                                                                                                                                  Global Report
                                                                                                                                                                                                                                                                                                                                  The TV analytics market size was valued at USD 3.51 billion in 2022. It is projected to reach USD 15.80 billion by 2031, growing at a CAGR of 18.2% during the forecast period (2023-2031).  Technology continues to evolve rapidly on account of ch
                                                                                                                                                                                                                                                                                                                                  Buy Now

                                                                                                                                                                                                                                                                                                                                  Purchase Benefits

                                                                                                                                                                                                                                                                                                                                  • Eligible for a free updated report next year
                                                                                                                                                                                                                                                                                                                                  • Completely customizable scope
                                                                                                                                                                                                                                                                                                                                  • 30% discount on your next purchase
                                                                                                                                                                                                                                                                                                                                  • Dedicated account manager
                                                                                                                                                                                                                                                                                                                                  • Query resolution within 24 hours
                                                                                                                                                                                                                                                                                                                                  • Permission to print the report


                                                                                                                                                                                                                                                                                                                                  We are featured on :