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Whiskey Market Size, Share & Trends Analysis Report By Product Type (Scotch Whisky, American Whiskey, Irish Whiskey, Canadian Whisky, Japanese Whisky, Other Whiskeys), By Grade (Standard, Premium, Super Premium, Ultra-premium, Luxury), By Distribution Channel (Off-trade, Supermarkets & Hypermarkets, Specialty Liquor Stores, Convenience Stores, Duty-free Retail, On-trade, Bars & Pubs, Restaurants, Hotels, Clubs & Lounges, Online Retail) and By Region (North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2026-2034

Last Updated: August 03, 2026 | Author: Anantika Sharma | Format:
Overview TOC Segmentation Methodology
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Market Segmentation

  1. Whiskey Market, By Product Type 2022-2034 (USD MILLION/ Units)
    1. Scotch Whisky
    2. American Whiskey
    3. Irish Whiskey
    4. Canadian Whisky
    5. Japanese Whisky
    6. Other Whiskeys
  2. Whiskey Market, By Grade 2022-2034 (USD MILLION/ Units)
    1. Standard
    2. Premium
    3. Super Premium
    4. Ultra-premium
    5. Luxury
  3. Whiskey Market, By Distribution Channel 2022-2034 (USD MILLION/ Units)
    1. Off-trade
    2. Supermarkets & Hypermarkets
    3. Specialty Liquor Stores
    4. Convenience Stores
    5. Duty-free Retail
    6. On-trade
    7. Bars & Pubs
    8. Restaurants
    9. Hotels
    10. Clubs & Lounges
    11. Online Retail
  4. Regional Whiskey Market
    1. North America
      1. North America Whiskey Market By Product Type 2022-2034 (USD MILLION/ Units)
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
      2. North America Whiskey Market By Grade 2022-2034 (USD MILLION/ Units)
        1. Standard
        2. Premium
        3. Super Premium
        4. Ultra-premium
        5. Luxury
      3. North America Whiskey Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Off-trade
        2. Supermarkets & Hypermarkets
        3. Specialty Liquor Stores
        4. Convenience Stores
        5. Duty-free Retail
        6. On-trade
        7. Bars & Pubs
        8. Restaurants
        9. Hotels
        10. Clubs & Lounges
        11. Online Retail
      4. U.S.
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      5. Canada
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
    2. Europe
      1. Europe Whiskey Market By Product Type 2022-2034 (USD MILLION/ Units)
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
      2. Europe Whiskey Market By Grade 2022-2034 (USD MILLION/ Units)
        1. Standard
        2. Premium
        3. Super Premium
        4. Ultra-premium
        5. Luxury
      3. Europe Whiskey Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Off-trade
        2. Supermarkets & Hypermarkets
        3. Specialty Liquor Stores
        4. Convenience Stores
        5. Duty-free Retail
        6. On-trade
        7. Bars & Pubs
        8. Restaurants
        9. Hotels
        10. Clubs & Lounges
        11. Online Retail
      4. U.K.
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      5. Germany
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      6. France
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      7. Spain
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      8. Italy
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      9. Russia
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      10. Nordic
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      11. Benelux
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      12. Rest of Europe
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
    3. APAC
      1. APAC Whiskey Market By Product Type 2022-2034 (USD MILLION/ Units)
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
      2. APAC Whiskey Market By Grade 2022-2034 (USD MILLION/ Units)
        1. Standard
        2. Premium
        3. Super Premium
        4. Ultra-premium
        5. Luxury
      3. APAC Whiskey Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Off-trade
        2. Supermarkets & Hypermarkets
        3. Specialty Liquor Stores
        4. Convenience Stores
        5. Duty-free Retail
        6. On-trade
        7. Bars & Pubs
        8. Restaurants
        9. Hotels
        10. Clubs & Lounges
        11. Online Retail
      4. China
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      5. Korea
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      6. Japan
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      7. India
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      8. Australia
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      9. Singapore
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      10. Taiwan
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      11. South East Asia
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      12. Rest of Asia-Pacific
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
    4. Middle East and Africa
      1. Middle East and Africa Whiskey Market By Product Type 2022-2034 (USD MILLION/ Units)
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
      2. Middle East and Africa Whiskey Market By Grade 2022-2034 (USD MILLION/ Units)
        1. Standard
        2. Premium
        3. Super Premium
        4. Ultra-premium
        5. Luxury
      3. Middle East and Africa Whiskey Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Off-trade
        2. Supermarkets & Hypermarkets
        3. Specialty Liquor Stores
        4. Convenience Stores
        5. Duty-free Retail
        6. On-trade
        7. Bars & Pubs
        8. Restaurants
        9. Hotels
        10. Clubs & Lounges
        11. Online Retail
      4. UAE
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      5. Turkey
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      6. Saudi Arabia
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      7. South Africa
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      8. Egypt
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      9. Nigeria
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      10. Rest of MEA
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
    5. LATAM
      1. LATAM Whiskey Market By Product Type 2022-2034 (USD MILLION/ Units)
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
      2. LATAM Whiskey Market By Grade 2022-2034 (USD MILLION/ Units)
        1. Standard
        2. Premium
        3. Super Premium
        4. Ultra-premium
        5. Luxury
      3. LATAM Whiskey Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Off-trade
        2. Supermarkets & Hypermarkets
        3. Specialty Liquor Stores
        4. Convenience Stores
        5. Duty-free Retail
        6. On-trade
        7. Bars & Pubs
        8. Restaurants
        9. Hotels
        10. Clubs & Lounges
        11. Online Retail
      4. Brazil
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      5. Mexico
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      6. Argentina
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      7. Chile
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      8. Colombia
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
      9. Rest of LATAM
        1. Scotch Whisky
        2. American Whiskey
        3. Irish Whiskey
        4. Canadian Whisky
        5. Japanese Whisky
        6. Other Whiskeys
        7. Standard
        8. Premium
        9. Super Premium
        10. Ultra-premium
        11. Luxury
        12. Off-trade
        13. Supermarkets & Hypermarkets
        14. Specialty Liquor Stores
        15. Convenience Stores
        16. Duty-free Retail
        17. On-trade
        18. Bars & Pubs
        19. Restaurants
        20. Hotels
        21. Clubs & Lounges
        22. Online Retail
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