Research Methodology – AR/VR/MR in Healthcare Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the AR/VR/MR in Healthcare Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the AR/VR/MR in Healthcare Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Type of AR/VR/MR technology and their applications in healthcare.
- Geographic region covered and acceptance of AR/VR/MR in the healthcare industry in different countries.
- Number of healthcare providers incorporating AR/VR/MR in their services.
- Revenue generated from different AR/VR/MR solutions in healthcare.
- Number of units of each AR/VR/MR device sold in healthcare.
- Growth rate of AR/VR/MR adoption in healthcare.
- Market competition and major players in the market.
- Regulatory and policy framework around AR/VR/MR in healthcare in different regions.
- Investments and funding in AR/VR/MR for healthcare.
Key Market Indicators
- Revenue and sales figures of leading AR/VR/MR companies in healthcare.
- Adoption rates of AR/VR/MR technologies among healthcare providers.
- Market share of top AR/VR/MR solution providers in healthcare.
- Growth rate of the AR/VR/MR in healthcare market.
- Number of AR/VR/MR healthcare applications and their download rates.
- Amount of investments made in AR/VR/MR for healthcare.
- Technological advancements in AR/VR/MR for healthcare.
Growth Trends
- Growing acceptance and demand for AR/VR/MR solutions in healthcare.
- Increased investments in AR/VR/MR technology by healthcare providers.
- Growth in the number of innovative AR/VR/MR solutions for healthcare.
- Increase in the number of partnerships between AR/VR/MR companies and healthcare providers.
- Growth in the adoption of AR/VR/MR for training and education in healthcare.
- The rise in the use of AR/VR/MR for remote healthcare services.
- Increase in the development of AR/VR/MR wearables for healthcare.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the AR/VR/MR in Healthcare Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the AR/VR/MR in Healthcare Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights