Beauty devices are used for beautification of various parts of the body including, face, hair, hands, and foot. These devices come in handy and are proven to be very useful for cosmetic treatments including acne and scar treatment. These devices are either battery or electrically operated for convenient use. Today, incidences of age-related skin issues such as pigmentation, whitening, wrinkles, creases, lines, burns, body scars, acne scars, and hair loss are at its all-time high because of rapidly changing lifestyle, increasing consumption of unhealthy food, and rising level of vehicular pollution. This, in turn, is negatively affecting skin health and quality. To overcome such health issues, consumers are looking for cost-effective and easily solutions or beauty devices like cleansing devices, dermal rollers, acne removal devices and others for treating commonly occurring skin problems. On account of these factors, the market has witnessed a considerable surge in the overall demand for medical and home-care dermal rollers in the cosmetic industry.
Global beauty device market was valued at USD 38,305 million in 2018, growing at a CAGR of 11.7% during the forecast period of 2019–2026.
For a better understanding of the global beauty device market, we have segmented the market by type, and end user.
By type, the market is segmented into haircare, skincare, hair removal and others. Skincare devices are further segmented into cleansing devices, dermal rollers, acne removal devices, and other skin care devices type. Skincare is accounting for the largest share of 34.1 % of the market. The growth can be attributed to increasing skin related problems worldwide. Globally, the rapidly rising levels of air pollution are causing skin related problems such as early aging, wrinkles, dark spots, and skin rashes. For instance, emission of numerous harmful gases like Sulphur dioxide (SO2), nitrogen oxides (NOx), ozone (O3), particulate matter (small suspended particles of varying sizes), carbon monoxide (CO), and volatile organic compounds (VOCs) significantly affecting the health of global population, especially in Asia Pacific. FOREO, Clarisonic, SOLO Mio, and Braun are some of the prominent players that offer cleaning devices.
Global beauty device market by Americas, Asia Pacific, Europe, and the Middle East and Africa.
North America is dominating the market and accounted for the highest share in the forecast period. North America is a developed beauty device market. This can be attributed to high per-capita spending and the presence of world-renowned beauty devices brands in the region. The region has a huge base of consumers who wants wrinkle-free and young skin, backed by the constant launch of beauty devices by the active market players. Apart from this, factors, like changing lifestyle and increasing consumption of unhealthy food, are leaving a significant impact on skin health, fast aging is one such problem. To combat the situation, more consumers are willing to spend on beauty devices. In addition to this, a huge portion of the regional population is highly influenced by Social media and marketing advertisements of beauty devices.
Europe is second leading region in the forecast period owing to large production of honey. Europe is one of the leading beauty devices markets across the globe due to the high spending power of consumers and their willingness to spend on beauty devices and products. Additionally, growing prevalence of acne in Europe is another major factor fueling the market growth. According to The British Skin Foundation, in developed region like Europe, over 85% of the people suffer from acne problems annually, which is expected to increase demand for beauty devices in Europe further. However, in the last two years, the U.K beauty devices market is hampered due to Brexit (Britain Exit) because it has brought in several changes in the trade policies and international tax rates.
Middle East & Africa is offering various lucrative opportunities for the market. Beauty Device in Africa is one of the economically valuable sectors, as it helps in creating sustainable employment in the region. Ethiopia, Kenya, and Tanzania are the largest honey producers in the region and have a high demand from large markets like Nigeria and South Africa. Beeswax and Propolis are some other major products, which are widely used in skin care and cosmetic, shoe, furniture, and candle manufacturing industries. Additionally, Beauty Device has great potential in bringing economic development to Africa and help in reducing poverty in the region. In Kenya, it is lucrative and generates a significant income, and approximately 70% of youth and 50% of women are involved in it. Low investment in beekeeping and no requirement of land are the major factors attracting youth to adopt it in a more professional manner.
Some of the prominent players in the market are Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, Nu Skin, L’Oreal (CLARISONIC), CONAIR CORPORATION, MTG Co.,Ltd., Hitachi, Ltd., Spectrum Brands, Inc. (Remington), YA-MAN Ltd., FOREO, Silk’n (Home Skinovations), NuFACE, KAKUSAN, TRIA BEAUTY.