Research Methodology – Computer Graphics Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Computer Graphics Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Computer Graphics Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Sales Revenue of key players in computer graphics industry
- The volume of product/service sold by key companies
- Geographical reach of key players
- Current and future market potential in different regions and countries
- Investments in Research and Development (R&D) by key players
- Changes in technological advances in the market
- Rate of market penetration
Key Market Indicators
- Trends in consumer behavior, preferences and spending power
- Changes in import and export patterns
- Government policies and regulations impacting computer graphics market
- Number of active competitors in the market
- Trends in technological innovation
- Existing and potential barriers to market entry
- Market volatility
Growth Trends
- Rate of growth in the use of computer graphics in different industries like gaming, media & entertainment etc.
- Growth in demand for 3D animation technology
- Increasing use of computer graphics in mobile devices
- Growth in VR and AR technologies
- Trends in skill development and education in computer graphics
- Boom in digital marketing and advertising sector that use computer graphics heavily
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Computer Graphics Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Computer Graphics Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Our Clients:
