Hair and Scalp Care Market Size, Share and Forecast

Research Methodology – Hair and Scalp Care Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Hair and Scalp Care Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Hair and Scalp Care Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Revenue generated by major companies in the Hair and Scalp Care industry
Sales volume of Hair and Scalp Care products globally or in specific regions
The price range of different types of Hair and Scalp Care products
Market trends and consumer preferences in relation to Hair and Scalp Care products
Growth rate of the Hair and Scalp Care industry
The number of players in the Hair and Scalp Care market
Government regulations impacting the Hair and Scalp Care industry

Key Market Indicators

Annual growth rate of the Hair and Scalp Care industry
Market share of top companies in the Hair and Scalp Care industry
Change in product demand and pricing over time
Consumer spending on Hair and Scalp Care products
E-commerce sales of Hair and Scalp Care products
The launch of innovative products in the Hair and Scalp Care industry

Growth Trends

Increasing awareness about hair health and scalp care
Growth in the demand for organic and natural hair care products
Increase in hair-related problems due to rising pollution levels and lifestyle changes
Technological advancements in Hair and Scalp Care product formulation and manufacturing
Increasing influence of social media and celebrities promoting hair care and scalp care products
Rising popularity of salon treatments for hair and scalp care

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Hair and Scalp Care Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Hair and Scalp Care Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: