Research Methodology – Location Analytics Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Location Analytics Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Location Analytics Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- The existing market players and their positioning
- Location-based application usage across various industries
- Customer demographics and behavior patterns
- Revenue generation based on regions or countries
- Market potential for new entrants
- Investments and funding in location-based technologies
- Trends in demand and supply of location analytics
2 Key Market Indicators
- The number of users utilizing location-based applications
- Revenue generated from location analytic services
- Rise in venture capital investment in location analytics startups
- Technological advancements in location technologies such as GPS, Wi-Fi, Beacons, etc.
- Adoption rate of location analytics across verticals
- GDP growth and economic indicators affecting the market
3 Growth Trends
- Increase in location-based services due to rise in smartphone usage
- Growth of big data and predictive analytics
- High demand for location analytics in retail, healthcare, transportation sectors
- Advancements in AI and machine learning technologies for location-based data analysis
- Rise in use of location analytics for Real-time tracking
- Increased adaptation of Internet of Things (IoT) and smart cities
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Location Analytics Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Location Analytics Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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