Research Methodology – Managed Services Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Managed Services Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Managed Services Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Type of services offered like cloud, security, network, infrastructure, and application services
- Size of customer organizations (small, medium, and large-scale enterprises)
- Market penetration in different geographies (Asia-Pacific, North America, Europe, etc.)
- Industry verticals adopting managed services (IT, telecom, healthcare, BFSI, etc.)
- Pricing models of the managed services
- Current and potential customer base
- Rival market activities and strategies
Key Market Indicators
- Growth rate of adoption of cloud services
- The rate of digital transformation across different sectors
- Growth in IT spending per sector (healthcare, BFSI, retail, etc.)
- Existing and emerging cyber threats and security breaches
- Investments in technologies like Big data, Artificial Intelligence, Machine Learning, etc.
- Mergers and acquisitions in the managed services industry
Growth Trends
- Rising need for core business focus
- Increased adoption of next-generation offerings by MSPs
- Growth of cloud-based managed services
- Growing inclination towards outsourcing non-core IT operations
- Increase in remote work or work from home culture due to the pandemic
- Increase in dependency on multi-cloud environments
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Managed Services Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Managed Services Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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