Research Methodology – Mother and Child Healthcare Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Mother and Child Healthcare Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Mother and Child Healthcare Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of births annually.
- Birth rate in various regions.
- Percentage of population coverage for maternal and child healthcare services.
- Healthcare expenditure by governments, institutions, and individuals.
- Growth rate of the population.
- Healthcare infrastructure and facilities available for mother and child care.
- Prevalence of diseases and health conditions affecting mothers and children.
- Number of healthcare providers specializing in mother and child care.
Key Market Indicators
- Global Maternal Mortality Ratio (MMR)
- Under-five Mortality Rate (U5MR)
- Number of antenatal care visits
- Percentage of births attended by skilled health staff
- Average health spending per capita
- Number of Immunizations (childhood vaccines)
- Rate of malnutrition in women and children
Growth Trends
- Growth in the demand for advanced mother and child healthcare services.
- Increasing public-private partnerships in healthcare.
- Improvements in healthcare infrastructure in developing nations.
- Rising awareness and investment in womenâs and childâs health.
- Technological advancements in healthcare such as telemedicine, wearable devices, and mobile health apps.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Mother and Child Healthcare Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Mother and Child Healthcare Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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