Non-Volatile Memory Market Outlook, Demand, Report to 2031

Research Methodology – Non-Volatile Memory Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Non-Volatile Memory Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Non-Volatile Memory Market is developed by integrating key market indicators and macroeconomic variables. These include:

1 Factors considered while calculating market size and share

Current sales volume for Non-Volatile Memory (NVM) amongst different manufacturers and distributors.
Projected sales based on industry trends and technological advancements.
The size and growth rate of potential market segments, like consumer electronics, automotive, enterprise storage etc.
Product innovation by key players operating in the market.
Degree of market penetration and saturation in different regions and countries.
Impact of regulatory policies on the market.
The price trend of raw material and manufacturing cost of NVM.

2 Key Market Indicators

Total size of the global electronics market, as the demand for NVM is significantly influenced by this.
The number of companies engaged in the production and distribution of NVM across the world.
Growth in data-centric industries such as IT, telecommunication and BFSI, as they are key consumers of NVM.
Technological advancements in devices that require NVM like smartphones, computers, and IoT devices.
Trends in digitization and connected devices across various industries could increase the demand for NVM.

3 Growth Trends

Increased usage of non-volatile memory in smart cards, SIM cards and microcontrollers.
Growth in demand for memory devices which are both faster in speed and higher in capacity.
Increasing usage in automobile applications for infotainment systems, airbags, anti-lock brake systems etc.
Rapid expansion in IoT devices across various sectors, which has increased the demand for efficient and durable memory storage options like NVM.
Increasing use of NVM in consumer electronics like smartphones, smart home devices and gaming consoles.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Non-Volatile Memory Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Non-Volatile Memory Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: