Research Methodology – Roofing Materials Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Roofing Materials Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Roofing Materials Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Available data about sales of existing products in the market.
- Information about the main competitors, their market share, and their products.
- Analysis of the customer base, their demand and consumer behavior.
- Size of the market in terms of value and volume.
- Evaluation of distribution channels.
- Substitute's present in market and their influence on the market.
- Growth rate of the market.
- Demographics and geographic distribution of consumers.
- Government policies and regulations affecting the market.
2 Key Market Indicators
- Gross Domestic Product (GDP) growth rate.
- Overlapping Industry trends and growth rates.
- Construction Industry growth rate and upcoming projects.
- Trends in raw material prices.
- Experiments with new materials and methods in the roofing industry.
- Changes in climate and its impact on roofing requirements.
- Advancements in roofing technology.
- Consumer spending habits and housing trends.
3 Growth Trends
- Increasing demand for eco-friendly roofing materials.
- Rise in the development of infrastructure in emerging economies.
- Increasing population and subsequent demand for housing.
- Advancements in technology leading to the development of more efficient and durable roofing materials.
- Increasing popularity of green roofs and rooftops with solar panels.
- Growth in the usage of single ply products for roofing due to their advantageous properties.
- Growth in home improvement and renovation projects.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Roofing Materials Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Roofing Materials Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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