SaaS Market Size, Share, Trends & Growth Report by 2033

Research Methodology – SaaS Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the SaaS Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the SaaS Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Number of potential customers
Average SaaS pricing
Market trends and dynamics
The geographic scope of the market
Market penetration rate
Competitive landscape and market concentration
Revenue growth and profitability of SaaS companies
Investment trends in the SaaS industry

Key Market Indicators

SaaS revenue and growth rate
Number of active SaaS users
Annual recurring revenue (ARR)
Monthly recurring revenue (MRR)
Customer acquisition cost (CAC)
Customer lifetime value (CLTV)
Customer churn rate
SaaS company market valuations

Growth Trends

Increasing demand for cloud-based solutions
Growth in remote work and digital transformation initiatives
Expansion of SaaS into new industries and use-cases
Increase in mobile SaaS usage and applications
Increased investment in SaaS startups and companies
Growth of SaaS solutions in emerging markets
The rise of AI and machine learning in SaaS applications

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the SaaS Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the SaaS Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: