Short Video Platform Market Size, Share & Growth Graph by 2033

Research Methodology – Short Video Platform Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Short Video Platform Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Short Video Platform Market is developed by integrating key market indicators and macroeconomic variables. These include:

1 Factors considered while calculating market size and share

Total number of app downloads on various platforms.
Regional penetration and usage statistics.
Time spent by users on the platform.
Number of registered users.
Revenue generation from ads and subscription models.
Partnerships with content providers and advertisers.
The competition landscape in the market.

2 Key Market Indicators

Global broadband and mobile internet penetration rate.
The trend and growth of video content consumption online.
Number of content creators and user-generated content.
User engagement rates such as likes, shares, comments, etc.
Investments and funding in short video platform startups.

3 Growth Trends

Increasing adoption of short video platforms by businesses for advertising and marketing.
Increasing popularity of user-generated content.
Rise in influencer-based marketing on short video platforms.
Technological advancements such as AI, machine learning enhancing the user experience.
Rise in the demand for local language content.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Short Video Platform Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Short Video Platform Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: