Research Methodology – Vehicle Electrification Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Vehicle Electrification Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Vehicle Electrification Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Number of manufacturers in the market.
- Current and forecasted sales of electric vehicles.
- Technological advancements in electric vehicles.
- The average price of each type of electric vehicle (hybrid, plug-in, battery).
- Government policies and regulations supporting or hindering the market growth.
- Consumer preference for electric vehicles.
- Market penetration of electric vehicles in different geographical regions.
- Infrastructure for electric vehicle charging stations.
- The presence of substitute products or technologies (like fuel cell vehicles).
- Fuel prices and their potential impact on electric vehicle demand.
Key Market Indicators:
- Number of electric cars sold per year.
- Market share of electric vehicles compared to traditional cars.
- Growth rate of electric vehicle sales.
- Trends in government incentives and subsidies for electric vehicle purchases.
- Global electric vehicle infrastructure deployments.
- Battery technology and development.
- Emission regulations and climate change initiatives.
- Consumer awareness and sentiment towards electric vehicles.
- Research and development in the electric vehicle industry.
Growth Trends:
- The rise in environmental awareness and subsequent consumer shift towards green energy.
- Advancements in battery technology reducing the cost of electric vehicles.
- Increased government support in the form of subsidies and incentives.
- The growth of charging infrastructure globally.
- Growth of autonomous and shared mobility solutions.
- Rising fuel costs pushing consumers towards electric vehicles.
- Development of fast charging technology.
- Increasing investments in the development of electric truck and buses.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Vehicle Electrification Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Vehicle Electrification Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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