Research Methodology – Anime Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Anime Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Anime Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Global and regional anime viewership and subscriptions
- Nature and volume of anime merchandise sales
- Ticket sales from anime-based movies and events
- Investments into anime production companies
- Anime production costs and revenues
- Number of licensed anime series globally
- Anime game revenues
- Anime collaborations with other industries (music, fashion, etc.)
Key Market Indicators
- Yearly revenue of the anime industry globally and regionally
- Number of broadcasted and streamed anime series and episodes
- Number of anime viewers/subscribers on different platforms like Netflix, Hulu, Crunchyroll etc.
- Availability and sales of anime-related products (merchandise, games, music, etc.)
- Incidents of anime piracy and its impact on the industry
Growth Trends
- Growth of online anime content platforms and streaming services
- Surge in anime-themed games, mobile apps, and VR/AR experiences
- Increasing investments in anime content creation and localization
- Wider integration of anime in pop culture (music, fashion, etc.)
- Rise in demand for anime merchandise
- Increasing popularity and adoption of anime outside Japan, especially in the Western and Asian markets
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Anime Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Anime Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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