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Resins in Paints and Coatings Market Size, Share & Trends Analysis Report By Resin Type (Acrylic Resins, Epoxy Resins, Polyurethane Resins, Polyester Resins, Polypropylene Resins, Alkyd Resins), By Formulation (Solvent-based, Water-based, Powder-based, Others), By Application (Architectural Coatings, Industrial Coatings, Automotive Coatings, Protective Coatings, Packaging Coatings, Others), By Distribution Channel (Direct Sales, Distributors, Online Retailers, Specialty Stores, Paint Stores, Others) and By Region (North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2026-2034

Last Updated: May 25, 2026 | Author: Anantika Sharma | Format: | Report Code: SR4060DR | Pages: 155
Overview TOC Segmentation Methodology
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Market Segmentation

  1. Resins in Paints and Coatings Market, By Resin Type 2022-2034 (USD MILLION/ Units)
    1. Acrylic Resins
    2. Epoxy Resins
    3. Polyurethane Resins
    4. Polyester Resins
    5. Polypropylene Resins
    6. Alkyd Resins
  2. Resins in Paints and Coatings Market, By Formulation 2022-2034 (USD MILLION/ Units)
    1. Solvent-based
    2. Water-based
    3. Powder-based
    4. Others
  3. Resins in Paints and Coatings Market, By Application 2022-2034 (USD MILLION/ Units)
    1. Architectural Coatings 
    2. Industrial Coatings 
    3. Automotive Coatings 
    4. Protective Coatings 
    5. Packaging Coatings
    6. Others
  4. Resins in Paints and Coatings Market, By Distribution Channel 2022-2034 (USD MILLION/ Units)
    1. Direct Sales
    2. Distributors
    3. Online Retailers
    4. Specialty Stores
    5. Paint Stores
    6. Others
  5. Regional Resins in Paints and Coatings Market
    1. North America
      1. North America Resins in Paints and Coatings Market By Resin Type 2022-2034 (USD MILLION/ Units)
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
      2. North America Resins in Paints and Coatings Market By Formulation 2022-2034 (USD MILLION/ Units)
        1. Solvent-based
        2. Water-based
        3. Powder-based
        4. Others
      3. North America Resins in Paints and Coatings Market By Application 2022-2034 (USD MILLION/ Units)
        1. Architectural Coatings 
        2. Industrial Coatings 
        3. Automotive Coatings 
        4. Protective Coatings 
        5. Packaging Coatings
        6. Others
      4. North America Resins in Paints and Coatings Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Direct Sales
        2. Distributors
        3. Online Retailers
        4. Specialty Stores
        5. Paint Stores
        6. Others
      5. U.S.
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      6. Canada
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
    2. Europe
      1. Europe Resins in Paints and Coatings Market By Resin Type 2022-2034 (USD MILLION/ Units)
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
      2. Europe Resins in Paints and Coatings Market By Formulation 2022-2034 (USD MILLION/ Units)
        1. Solvent-based
        2. Water-based
        3. Powder-based
        4. Others
      3. Europe Resins in Paints and Coatings Market By Application 2022-2034 (USD MILLION/ Units)
        1. Architectural Coatings 
        2. Industrial Coatings 
        3. Automotive Coatings 
        4. Protective Coatings 
        5. Packaging Coatings
        6. Others
      4. Europe Resins in Paints and Coatings Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Direct Sales
        2. Distributors
        3. Online Retailers
        4. Specialty Stores
        5. Paint Stores
        6. Others
      5. U.K.
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      6. Germany
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      7. France
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      8. Spain
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      9. Italy
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      10. Russia
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      11. Nordic
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      12. Benelux
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      13. Rest of Europe
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
    3. APAC
      1. APAC Resins in Paints and Coatings Market By Resin Type 2022-2034 (USD MILLION/ Units)
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
      2. APAC Resins in Paints and Coatings Market By Formulation 2022-2034 (USD MILLION/ Units)
        1. Solvent-based
        2. Water-based
        3. Powder-based
        4. Others
      3. APAC Resins in Paints and Coatings Market By Application 2022-2034 (USD MILLION/ Units)
        1. Architectural Coatings 
        2. Industrial Coatings 
        3. Automotive Coatings 
        4. Protective Coatings 
        5. Packaging Coatings
        6. Others
      4. APAC Resins in Paints and Coatings Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Direct Sales
        2. Distributors
        3. Online Retailers
        4. Specialty Stores
        5. Paint Stores
        6. Others
      5. China
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      6. Korea
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      7. Japan
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      8. India
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      9. Australia
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      10. Taiwan
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      11. South East Asia
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      12. Rest of Asia-Pacific
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
    4. Middle East and Africa
      1. Middle East and Africa Resins in Paints and Coatings Market By Resin Type 2022-2034 (USD MILLION/ Units)
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
      2. Middle East and Africa Resins in Paints and Coatings Market By Formulation 2022-2034 (USD MILLION/ Units)
        1. Solvent-based
        2. Water-based
        3. Powder-based
        4. Others
      3. Middle East and Africa Resins in Paints and Coatings Market By Application 2022-2034 (USD MILLION/ Units)
        1. Architectural Coatings 
        2. Industrial Coatings 
        3. Automotive Coatings 
        4. Protective Coatings 
        5. Packaging Coatings
        6. Others
      4. Middle East and Africa Resins in Paints and Coatings Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Direct Sales
        2. Distributors
        3. Online Retailers
        4. Specialty Stores
        5. Paint Stores
        6. Others
      5. UAE
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      6. Turkey
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      7. Saudi Arabia
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      8. South Africa
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      9. Egypt
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      10. Nigeria
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      11. Rest of MEA
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
    5. LATAM
      1. LATAM Resins in Paints and Coatings Market By Resin Type 2022-2034 (USD MILLION/ Units)
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
      2. LATAM Resins in Paints and Coatings Market By Formulation 2022-2034 (USD MILLION/ Units)
        1. Solvent-based
        2. Water-based
        3. Powder-based
        4. Others
      3. LATAM Resins in Paints and Coatings Market By Application 2022-2034 (USD MILLION/ Units)
        1. Architectural Coatings 
        2. Industrial Coatings 
        3. Automotive Coatings 
        4. Protective Coatings 
        5. Packaging Coatings
        6. Others
      4. LATAM Resins in Paints and Coatings Market By Distribution Channel 2022-2034 (USD MILLION/ Units)
        1. Direct Sales
        2. Distributors
        3. Online Retailers
        4. Specialty Stores
        5. Paint Stores
        6. Others
      5. Brazil
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      6. Mexico
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      7. Argentina
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      8. Chile
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
        20. Specialty Stores
        21. Paint Stores
        22. Others
      9. Colombia
        1. Acrylic Resins
        2. Epoxy Resins
        3. Polyurethane Resins
        4. Polyester Resins
        5. Polypropylene Resins
        6. Alkyd Resins
        7. Solvent-based
        8. Water-based
        9. Powder-based
        10. Others
        11. Architectural Coatings 
        12. Industrial Coatings 
        13. Automotive Coatings 
        14. Protective Coatings 
        15. Packaging Coatings
        16. Others
        17. Direct Sales
        18. Distributors
        19. Online Retailers
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      10. Rest of LATAM
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        17. Direct Sales
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