Southeast Asia Functional Food Market Size & Outlook, 2025-2031
Southeast Asia Functional Food Market Size
According to Straits Research analysis, the Southeast Asia Functional Food market was valued at USD 19687.54 Million in 2024 and is projected to reach USD 31407.09 Million by 2031, expanding at a CAGR of 6.9% during the forecast period. Primary demand drivers include the health and wellness industry, with increasing awareness of nutrition contributing to market growth. The agriculture and food processing sectors also play key roles in developing innovative functional foods. The advent of technology such as AI in farming and food production is an emerging trend, promising improved yield and quality. Southeast Asia is strategically positioning to harness its potential for green production and further capitalize on export opportunities. Therefore, the region is anticipated to maintain a significant share in the global functional food market, depicting a healthy growth trajectory in the coming years.
Source: Straits Research Analysis Company Publications, Primary Interviews.
Southeast Asia Functional Food Market Highlights
- Within the Types category, Powder dominated in 2024 in terms of market size contribution.
- Over the forecast period, Liquid is forecasted to deliver the fastest growth, positioning it as the most lucrative Types segment.
- In 2024, Southeast Asia represented 5.82% of the overall global functional food market size.
- United States is projected to lead the global functional food market size by 2031.
- Across Asia Pacific, China is anticipated to hold the dominant position in market by 2031.
- India is forecasted to expand at the fastest pace in Asia Pacific, attaining USD 58503 Million by 2031.
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Report Summary
| Report Scope | Details |
|---|---|
| Base Year for Study | 2024 |
| Study Period | 2021-2031 |
| Historical Period | 2021-2023 |
| Forecast Period | 2025-2031 |
| Market Size In 2024 | USD 19687.54 Million |
| Market Size In 2031 | USD 31407.09 Million |
| Largest segment | Powder |
| Fastest segment | Liquid |
| Units | Revenue in USD Million |
| CAGR | 6.9% (2025-2031) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |
Southeast Asia Functional Food Market Share By Types
Segmentation Covered
| Segments | Sub Segments |
|---|---|
| Types |
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| By Product |
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| By Applications |
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Southeast Asia Functional Food Market By Types 2031
Source: Straits Research Analysis Company Publications, Primary Interviews.
Southeast Asia Functional Food Market By By Product 2031
Source: Straits Research Analysis Company Publications, Primary Interviews.
Southeast Asia Functional Food Market By By Applications 2031
Source: Straits Research Analysis Company Publications, Primary Interviews.
