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Europe Gift Cards Market Size & Outlook, 2025-2030

Europe Gift Cards Market Size

According to Straits Research analysis, the Europe Gift Cards Market was valued at USD 205.76 Billion in 2024 and is projected to reach USD 484.38 Billion by 2030, expanding at a CAGR of 15.1% during the forecast period. The growth of this market is primarily driven by the retail and corporate sectors, leveraging gift cards for sales promotion and employee benefits. Additionally, emerging trends like digital gifting and the sustainability-focused switch to paperless e-gift cards are propelling the market's growth. In context of green, low-carbon production, e-gift cards are gaining momentum over physical gift cards. With technological advancements, the use of mobile wallets to store these gift cards adds to user comfort, thereby further fostering market growth. Europe is strategically positioning itself to capitalize on these trends, thus expecting a significant surge in the gift cards space in the forthcoming years.

Europe Gift Cards Market Highlights

  • By market size, Open-loop Card led the Card Type category in 2024.
  • The Card Type segment led by Closed-loop Card is estimated to post the fastest growth, sustaining its position as the most lucrative during the forecast timeframe.
  • Europe represented 17.05% of the global gift cards market size in 2024.
  • By 2030, United States is estimated to hold the largest position in the global market in terms of size.
  • Germany is estimated to remain the fastest-growing market in Europe, advancing to USD 398.46 Billion by 2030.

Europe Gift Cards Market Revenue Share 2024

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Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2030
Historical Period 2021-2023
Forecast Period 2025-2030
Market Size In 2024 USD 205.76 Billion
Market Size In 2030 USD 484.38 Billion
Largest segment Open-loop Card
Fastest segment Closed-loop Card
Units Revenue in USD Billion
CAGR 15.1% (2025-2030)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Europe Gift Cards Market Share By Card Type

Segmentation Covered

Segments Sub Segments
Country
  1. Germany
  2. France
  3. United Kingdom
  4. Italy
  5. Spain
  6. Rest of Europe
Card Type
  1. Open-loop Card
  2. Closed-loop Card
End-User
  1. B2B
  2. B2C

Gift Cards Market- Geographics

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