Latin America Gift Cards Market Size
According to the Straits Research analysis, the Latin America Gift Cards Market was valued at USD 31.1 Billion in 2024 and is projected to reach USD 76.67 Billion by 2030, expanding at a CAGR of 16.6% during the forecast period. The growth is primarily driven by sectors like retail, e-commerce, and hospitality, where gift cards act as effective promotional tools. Additionally, agriculture and energy industries are exploring gift card initiatives to incentivize sustainable practices and usage habits. Advancements in digital technology have spawned an emerging trend of e-gift cards, tapping into the region's growing online consumer base. Furthermore, the potential for expanding this market to other Latin American countries presents a significant growth opportunity. In conclusion, Latin America, with its forward-thinking approach, is positioning itself as a dynamic player in the global gift card market.
Source: Straits Research Analysis Company Publications, Primary Interviews.
Latin America Gift Cards Market Highlights
- By market size, Open-loop Card led the Card Type category in 2024.
- The Card Type segment led by Closed-loop Card is estimated to post the fastest growth, sustaining its position as the most lucrative during the forecast timeframe.
- The global gift cards market size saw Latin America holding a share of 2.58% in 2024.
- United States is forecasted to account for the leading share of the global market by 2030.
- In Latin America, Mexico is forecasted to be the fastest-expanding market, projected to reach USD 627.02 Billion by 2030.
Latin America Gift Cards Market Revenue Share 2024
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Report Summary
| Report Scope |
Details |
| Base Year for Study |
2024 |
| Study Period |
2021-2030 |
| Historical Period |
2021-2023 |
| Forecast Period |
2025-2030 |
| Market Size In 2024 |
USD 31.1 Billion |
| Market Size In 2030 |
USD 76.67 Billion |
| Largest segment |
Open-loop Card |
| Fastest segment |
Closed-loop Card |
| Units |
Revenue in USD Billion |
| CAGR |
16.6% (2025-2030) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |
Latin America Gift Cards Market Share By Card Type
Segmentation Covered
| Segments |
Sub Segments |
| Country |
- Brazil
- Mexico
- Argentina
- Rest of Latin America
|
| Card Type |
- Open-loop Card
- Closed-loop Card
|
| End-User |
- B2B
- B2C
|
Latin America Gift Cards Market By Country 2030
Source: Straits Research Analysis Company Publications, Primary Interviews.
Latin America Gift Cards Market By Card Type 2030
Source: Straits Research Analysis Company Publications, Primary Interviews.
Latin America Gift Cards Market By End-User 2030
Source: Straits Research Analysis Company Publications, Primary Interviews.