Home Healthcare Medical Devices Middle East And Africa Gift Cards Market Size, Share & Trends Report By 2030

Middle East And Africa Gift Cards Market Size & Outlook, 2025-2030

Middle East And Africa Gift Cards Market Size

According to Straits Research analysis, the Middle East and Africa Gift Cards Market was valued at USD 88 Billion in 2024 and is projected to reach USD 208.41 Billion by 2030, expanding at a CAGR of 15.3% during the forecast period. The market growth is driven largely by the retail, hospitality and telecommunications industries, who use these cards as a strategic marketing tool to enhance brand awareness and customer loyalty. Key players are focusing on digitizing their offerings, leveraging technological advancements. Additionally, the relatively untapped online sales channels present tremendous export opportunities. Lower production costs and greener procedures add to the market's attractiveness. As the region digitizes rapidly, it is well-positioned to use this trend to its advantage, potentially becoming a prominent contender in the global gift cards market.

Middle East And Africa Gift Cards Market Highlights

  • By segment, Open-loop Card was the leading Card Type in terms of market size in 2024.
  • Closed-loop Card is expected to be the most lucrative Card Type segment, exhibiting the fastest growth throughout the forecast period.
  • In 2024, Middle East And Africa accounted for 7.29% of the global gift cards market size.
  • By 2030, United States is projected to lead the global market in terms of market size.
  • South Africa is projected to emerge as the fastest-growing market in Middle East And Africa, reaching USD 25.81 Billion by 2030.

Middle East And Africa Gift Cards Market Revenue Share 2024

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Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2030
Historical Period 2021-2023
Forecast Period 2025-2030
Market Size In 2024 USD 88 Billion
Market Size In 2030 USD 208.41 Billion
Largest segment Open-loop Card
Fastest segment Closed-loop Card
Units Revenue in USD Billion
CAGR 15.3% (2025-2030)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Middle East And Africa Gift Cards Market Share By Card Type

Segmentation Covered

Segments Sub Segments
Country
  1. Saudi Arabia
  2. South Africa
  3. United Arab Emirates
  4. Rest of MEA
Card Type
  1. Open-loop Card
  2. Closed-loop Card
End-User
  1. B2B
  2. B2C

Gift Cards Market- Geographics

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