Home Financial Services & Insurance Italy Gift Cards Market Forecast Analysis (2025-2030)

Italy Gift Cards Market Size & Outlook, 2025-2030

Italy Gift Cards Market Size

According to Straits Research analysis, The Italy Gift Cards Market was valued at USD 16.95 Billion in 2024 and is projected to reach USD 40.86 Billion by 2030, expanding at a CAGR of 15.6% during the forecast period. This exceptional growth is largely driven by the flourishing retail sector that heavily employs these cards for marketing strategies and customer engagement endeavors. Additionally, the rapid urbanization and digital transformation are providing a substantial boost to the gift card market in Italy. The trend towards eco-friendly cards and e-gift cards owing to tech-savvy millennials is also a significant growth opportunity for Italian market players. With a robust digital infrastructure and a strong foothold in the European economic zone, Italy is strategically positioning itself as a significant player in the global gift cards market.

Italy Gift Cards Market Highlights

  • By 2024, Open-loop Card represented the largest share of the Card Type market size.
  • Closed-loop Card is expected to remain the key growth driver within Card Type, registering the fastest CAGR during the forecast period.
  • Italy accounted for 1.4% of the global gift cards market size in 2024.
  • By 2030, United States is expected to remain the top global market in terms of size.
  • Within Europe, Germany is forecasted to dominate the regional gift cards market size by 2030.
  • Germany will be the fastest-growing market in Europe, projected to achieve USD 3233.85 Billion by 2030.

Italy Gift Cards Market Revenue Share 2024

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Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2030
Historical Period 2021-2023
Forecast Period 2025-2030
Market Size In 2024 USD 16.95 Billion
Market Size In 2030 USD 40.86 Billion
Largest segment Open-loop Card
Fastest segment Closed-loop Card
Units Revenue in USD Billion
CAGR 15.6% (2025-2030)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Italy Gift Cards Market Share By Card Type

Segmentation Covered

Segments Sub Segments
Card Type
  1. Open-loop Card
  2. Closed-loop Card
End-User
  1. B2B
  2. B2C
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