South Africa Gift Cards Market Size & Outlook, 2025-2030
South Africa Gift Cards Market Size
According to Straits Research analysis, the South Africa Gift Cards Market was valued at USD 2.08 Billion in 2024 and is projected to reach USD 5.32 Billion by 2030, expanding at a CAGR of 16.7% during the forecast period. This growth is largely driven by industries such as retail, agriculture, and the emerging digital sector, using gift cards as incentives, rewards or promotional gifts. An increasing number of businesses are turning to eco-friendly production techniques, further popularising digital gift cards. Advancements in payment technologies and a growing preference for online shopping also create convenient platforms for the usage of gift cards. The increasing export potential of South African products and services goes hand in hand with the booming gift card market. South Africa’s gift cards market is well-positioned to maintain an upward trend, leveraging digital evolution, consumer behaviour, and environmental consciousness.
Source: Straits Research Analysis Company Publications, Primary Interviews.
South Africa Gift Cards Market Highlights
- Within the Card Type category, Open-loop Card dominated in 2024 in terms of market size contribution.
- Over the forecast period, Closed-loop Card is forecasted to deliver the fastest growth, positioning it as the most lucrative Card Type segment.
- South Africa contributed 0.17% to the global gift cards market size in 2024.
- By 2030, United States is forecasted to remain the largest global market for gift cards market.
- In Middle East And Africa, Rest of MEA is projected to capture the leading share of market by 2030.
- Among Middle East And Africa markets, GCC is expected to post the fastest growth, reaching USD 525.83 Billion by 2030.
South Africa Gift Cards Market Revenue Share 2024
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Report Summary
| Report Scope | Details |
|---|---|
| Base Year for Study | 2024 |
| Study Period | 2021-2030 |
| Historical Period | 2021-2023 |
| Forecast Period | 2025-2030 |
| Market Size In 2024 | USD 2.08 Billion |
| Market Size In 2030 | USD 5.32 Billion |
| Largest segment | Open-loop Card |
| Fastest segment | Closed-loop Card |
| Units | Revenue in USD Billion |
| CAGR | 16.7% (2025-2030) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |
South Africa Gift Cards Market Share By Card Type
Segmentation Covered
| Segments | Sub Segments |
|---|---|
| Card Type |
|
| End-User |
|
South Africa Gift Cards Market By Card Type 2030
Source: Straits Research Analysis Company Publications, Primary Interviews.
South Africa Gift Cards Market By End-User 2030
Source: Straits Research Analysis Company Publications, Primary Interviews.
