Global Gift Cards Market Size & Outlook, 2025-2030

Global Gift Cards Market Size

According to Straits Research analysis, the Global Gift Cards Market was valued at USD 1206.48 Billion in 2024 and is projected to reach USD 2895.09 Billion by 2030, expanding at a CAGR of 15.5% during the forecast period. The retail industry primarily uses gift cards to promote customer loyalty and increase sales during holiday seasons. Key drivers include technological advancements, such as digital gift cards and mobile applications, which make purchases more seamless and convenient. Corporates are also increasing demand, leveraging gift cards for employee incentives and customer engagement. Emerging trends such as customized and personalized gift cards present significant growth opportunities. Sustainability is another focus, seen in eco-friendly, reusable, and recyclable gift card materials. As countries focus on digital transformation, they position themselves favorably for increased accessibility and growth in the global gift cards market.